Meet the first AI conversation coach built for dealerships. Whether it's a face-to-face chat on the showroom floor, a service advisor in the bay, or a BDC call on the phone — our AI listens, guides, and helps your team capture more opportunities in real time.
Listen to every customer interaction — phone, web, or in person with zero disruption to your current workflow.
Now emphasizes face-to-face conversations and test drives
Highlights real-time guidance without manager oversight
Focuses on finding missed signals and converting lost opportunities
Details finance manager support and PVR boosting
Emphasizes faster training with live coaching and roleplay
Highlights upselling without hurting CSI scores
"I've been working with the Trata-Sparr team for several months, and this tool is a game-changer. Bringing on new agents and letting them practice their presentations before ever speaking to a live guest has transformed our onboarding process. Traditional roleplaying pulls two people out of the action, but with Trata-Sparr, agents can spar through different scenarios, get comfortable with common objections, and build the confidence to execute our game plan."
Gary Walker
Managing Partner, Autoshop Answers Callback
Join with leading businesses already using our platform
Try it nowFor individuals or small teams looking to explore AI-powered simulations and practice real-world customer conversations.
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For fast-growing teams ready to elevate rep performance with real-time analysis, conversation scoring, and targeted coaching — all from actual customer calls.
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For large teams and global orgs needing full visibility and control - including live call capture, field team analysis, mobile support, and AI-powered coaching that scales.
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A reseller program built for agencies, trainers, and coaches. Help your clients win with AI sales coaching—top partners add up to $100K in monthly topline.
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