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Turn Every Conversation Into a Closed Deal

Trata captures customer conversations across phone, in-person, and web - spots what's off, triggers instant alerts, and auto-coaches with AI roleplays so every conversation converts and managers save hours.
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Trusted by companies

Trusted by global high-performing teams

Customer statistics
Increased Close rate
70 New Deals↑ 15%
Finance statistics
Total Bookings
$1,025,049
• Closed• Pipeline• Total Target

Deals Aren't Lost on Leads,They're Lost in the Conversation

Reps freeze when it matters most

Traditional training doesn't prepare them for real objections. When pressure hits, they hesitate and the deal slips.

Ramp-up takes too long

New reps spend months learning by trial and error. Without structured, repeatable practice, every customer call becomes an experiment.

Managers can't coach at scale

Sales leaders are stretched thin. With AI roleplays and real-time alerts, every rep gets personalized, consistent coaching without burning manager hours and ridealongs.

How It Works

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STEP 1

Capture

Listen to every customer interaction — phone, web, or in person with zero disruption to your current workflow.

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What Teams Achieve with Trata

Ramp Reps 2X Faster

Get new hires to quota in half the time with real call feedback, live performance scoring, and AI roleplays that build confidence from Day 1.

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Ramp Reps 2X Faster

Recover 15-20% More Revenue from Lost Leads

Catch underperforming calls in real time and fix mistakes before they cost you deals. Teams see immediate lifts in win rates and conversion consistency.

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Recover 15-20% More Revenue from Lost Leads

Spot & Fix Rep Gaps in 60 Seconds — Not 6 Weeks

Trata listens to every call — phone, web, and field — analyzes them in real time, and flags what needs attention so coaching happens when it matters most.

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Spot & Fix Rep Gaps in 60 Seconds — Not 6 Weeks

Standardize What Top Performers Do Best

Turn your top reps patterns into repeatable playbooks and simulations that coach everyone — no matter where they are.

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Standardize What Top Performers Do Best

Save 20+ Manager Hours per Week

Skip the manual reviews, shadowing, and ride-alongs. With instant alerts, AI assessments, and targeted simulations, every rep improves without burning out your managers.

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Save 20+ Manager Hours per Week

Smart Features Built to Boost Performance andRevenue in Real Time

Capture & Analyze Conversations at Scale

  • AI Call Recordings
    Capture and review sales and service conversations across phone, web, or field with real-time AI-generated call insights.
  • Keyword Tracking
    Monitor the usage (or absence) of high-impact phrases and messaging across calls to identify communication gaps instantly.
  • Conversation Scoring
    Score rep performance based on custom rubrics aligned with your sales or service methodology.
  • Performance Analytics
    Track metrics that matter. Spot patterns, coaching priorities, and rep-level trends over time with powerful dashboards.

Loved by businesses worldwide

"I've been working with the Trata-Sparr team for several months, and this tool is a game-changer. Bringing on new agents and letting them practice their presentations before ever speaking to a live guest has transformed our onboarding process. Traditional roleplaying pulls two people out of the action, but with Trata-Sparr, agents can spar through different scenarios, get comfortable with common objections, and build the confidence to execute our game plan."

Gary Walker

Gary Walker

Managing Partner, Autoshop Answers Callback

Join with leading businesses already using our platform

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Choose The Plan That Fits Your Business

Starter

For individuals or small teams looking to explore AI-powered simulations and practice real-world customer conversations.

Get Started

Included features:

  • 15-minute AI Sparring Session
  • 1 User
  • 2 Pre-Built Scenarios and Personas
  • 10 Recordings with AI Feedback & Scorecard
  • 5 LinkedIn Profile Extracts
  • Unlimited Practice Calls (within session time limits)

Pro

For fast-growing teams ready to elevate rep performance with real-time analysis, conversation scoring, and targeted coaching — all from actual customer calls.

Book a Demo

Included features:

  • Upto 2000 mins of AI Conversation Intelligence and Upto 500 mins of AI Coaching and Roleplay
  • Unlimited Users
  • Unlimited Scenarios, Personas & Practice Sessions
  • AI Conversation Feedback & Coaching
  • AI Tracker, Scorecards & Insights from Phone & Web Calls
  • Roleplay + Performance Assessments
  • 50 LinkedIn Profile Extracts
  • Basic CRM or ATS Integrations

Enterprise

For large teams and global orgs needing full visibility and control - including live call capture, field team analysis, mobile support, and AI-powered coaching that scales.

Book a Demo

Included features:

  • Everything in Pro, plus:
  • Unlimited Roleplay & Scenario Creation
  • Live Call Monitoring & Real-Time Alerts
  • AI Scoring Across Phone, Web & Field Conversations
  • Mobile App Support (Trata Shadow for field teams)
  • Team Dashboards, Leaderboards & Manager Assist
  • Custom Playbooks, Courses & Performance Track
  • Enterprise Integrations & API Access
  • Dedicated Success Manager & White-Glove Support

Grow Together

A reseller program built for agencies, trainers, and coaches. Help your clients win with AI sales coaching—top partners add up to $100K in monthly topline.

Become a partner
$100K+
Monthly topline for top partners
Agencies
Trainers
Coaches
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Think your team’s nailing every conversation?